Fitness Model Felicia Romero to Endorse FitWhey

Popular female bodybuilding and fitness competitor will promote the revolutionary fitness drink that combines protein and functional energy.

Photo 1SCOTTSDALE, Ariz. – May 11, 2016 – BFit Brands today announced that local fitness celebrity Felicia Romero will endorse FitWhey, the fitness beverage that combines protein and functional energy. Romero has established herself as one of the top fitness advisors in the country and she’s in high demand for public appearances, fitness shows and photo shoots. As a FitWhey brand ambassador, Romero will promote fitness and healthy living. FitWhey is a protein fitness drink that fills a void in the marketplace by combining protein, caffeine, B vitamins and zero sugar.

Romero has graced the cover of seven prominent national magazines: Muscle & Fitness Hers, Flex Magazine’s Annual Swimsuit Issue, Muscle & Performance, Status Fitness and the prestigious Oxygen Magazine two years in a row. She makes frequent appearances on local NBC, CBS and Fox TV affiliates. Romero, an Arizona State University graduate, is putting most of her energy these days into her newest project called “Felicia Romero’s Fit Method,” which is a revolutionary approach to fitness that focuses on the mind and body experience.

“We’re very excited to have Felicia Romero join the FitWhey team,” said FitWhey’s inventor and co-founder Erik Rothchild, a 10-plus year veteran in the beverage business. “We couldn’t have found a better partner. Felicia embodies the FitWhey lifestyle and philosophy. It’s her passion and commitment to helping others reach their health and fitness goals that really made an impact on us. FitWhey is not only in alignment with her passions, but we are committed to those same goals.”

FitWhey represents a breakthrough in the fitness drink market. It combines 20 grams of whey protein with an energy component in a sugar-free, non-carbonated beverage of 90 calories per bottle. FitWhey is sold in ready-to-drink 16-ounce plastic bottles in three flavors: Grape, Berry and Orange. It is sold at select QT and Hi-Health stores throughout Arizona or on the company’s website (

“We look forward to working with Felicia as she continues to bring awareness to living a balanced lifestyle of body, mind and spirit,” said BFit Brands CEO Tim McGeehan. “With Felicia’s many successes in the fitness world, she makes a perfect partner for us as we continue on our growth objectives with the FitWhey brand.”

FitWhey is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, carb-conscience diets, athletic activities, and as part of a healthy, active lifestyle.