Fitness beverage brand gains access to distribution across the United States

SCOTTSDALE, Ariz. – November 14, 2017 – BFit Brands continued its aggressive distribution strategy for FitWhey, the fitness beverage that combines protein and functional energy, by signing an agreement  with KeHE Distributors (KeHE). KeHE distributes natural, organic, specialty and fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America.

The KeHE network is expansive: 15 North American distribution centers, five million square feet of warehouse space, and more than 700 trucks with 30,000 routes serving retailers from coast to coast.

“Part of our marketing strategy with Fitwhey is smart expansion across the United States, so we’re pleased to be partnering with KeHE,” said FitWhey’s creator and co-founder Erik Rothchild, a 10-plus year veteran in the beverage business. “Among their broad customer base, they service independent natural food and supplement stores, which are a big part of our word-of-mouth marketing strategy.”

FitWhey represents a breakthrough in the fitness drink market. It combines 20 grams of whey protein with an energy component in a non-carbonated beverage of 100 calories per bottle. FitWhey is sold in ready-to-drink 16-ounce plastic bottles in four flavors: Grape, Berry, Orange and Lemonade. FitWhey recently announced that it is switching to all-natural ingredients with no artificial colors, flavors or sweeteners.

FitWhey is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, carb-conscience diets, athletic activities, and as part of a healthy, active lifestyle. It is sold at more than 105 QT stores throughout Arizona, as well as Amazon nationwide.

For more information, visit For more info about KeHE, visit